SMASH HITSSmash Hits magazine was established in 1978 and filled a huge gap in the music magazine market. The magazine, unlike Mojo, NME and the Clash was aimed at young teenage girls between the ages of 12-16. The magazine followed the world of popular music and each month printed their findings within the pages of the magazine.
The front cover image on the left is clearly very dated however we can still tell the age age group the magazine is aimed at.
The marthead 'SMASH HITS' is written in large white in front of a beg red, rectangular box. This allows the title to stand out from the rest of the front cover image. The colours used on the front cover are primary and basic. At the top of the front cover, the navy blue banner informs the readers that S Club will be featured in the issue, and alongside that, a small photograph of the band is printed on the top right hand side of the front cover.
The popular children's band, Steps and artist Britney Spears are the focus of this week's issue. All the stars are pulling childish and funny faces to appeal to the target audience. Each member of Steps is holding a different coloured microphone. (children and young teenage girls are attracted to bright colours)
The brightly coloured 'Aargh!' is very eye catching and once again, child-like. The use of the color yellow makes the words stand out.
At the bottom of the cover, again printed in a navy blue banner, we are given an insight to what will be featured in the magazine, 'Songwords cards....posters', all things which attract a young female audience.
Unfortunately, Smash Hits printed it's final issue in 2006 due to its declining sales leaving a large gap in the market for a more modern, grown up version of this classic girl's music magazine.
I think mode of address is relevant here so link it in. As adults how do we write for a younger audience? Does it work?
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